Increase your website SEO (Google) rank
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Below is a broad four-step process for a strategy for search engine optimization.
Step 1: Target Market Business Analysis
- Website analysis.
- Competitive analysis.
- Initial keyword nomination.
Step 2: Keyword Research and Development
- Keyword analysis.
- Baseline ranking assessment.
- Goals and Objectives.
Step 3: Content Optimization and Submission
- Create page titles.
- Create meta tags.
- Place strategic search phrases on pages.
- Develop new sitemaps for Google and Bing.
- Submit website to directories (limited use).
Step 4: Continuous Testing and Measuring
- Test and measure.